Consensus isn’t our thing. We believe the brands that matter are born from tension, clarity, and the courage to stand apart.

We help founders shape sharp strategies and distinctive identities that don't blend in — but boldly challenge the norms of their category.

Our work is fueled by deep thinking, sharp cultural insight, and obsessive design craft. We work with a select few to go deep — dedicating time, care, and focus to ensure every brand we support is built to leave a lasting mark, not to become the next template.